Trend research

Industry analysis

Category-specific trend analysis presentations

Primarily focusing on TikTok with advertisements on YouTube and Instagram

Detailed reporting on digital media

Content & strategy consultancy in collaboration with the media agency I work for

216 Furniture, not only offering luxury furniture but also contributing to elegance and increased comfort in homes, stands out from other furniture brands due to its unique approach to luxury.

As a result, our targeting focuses more on users with a high-end lifestyle rather than those specifically seeking furniture.

The exceptional performance of our advertisements can be attributed to the beautiful product designs, which effortlessly convey their essence.

Prior to a furniture fair, we provided support by combining visitors to the city where the exhibition took place with the high-end lifestyle audience mentioned earlier.

Google Search Network campaigns for tourists around the Galata Tower looking for:

• Places for breakfast during the day
• Options for having dessert and coffee in the afternoon

Here are the translations of the information you provided:

5 Different Google Ads Ad Types:
1. Search Network
2. Display Ad Network
3. App Advertising
4. Video Advertising
5. Performance Max

In addition to 9 search campaigns, including branding, and 1 campaign experiment

5 Display ad campaigns for remarketing audiences, such as users who have not downloaded the app after visiting the website and users who have not registered after downloading the app.

From 1 January to November 2023, two separate ad campaigns and creatives based on events, using Adjust, and later, Appsflyer, for iOS and Android.

Over 10 video campaigns for brand awareness targeting, based on remarketing, affinity audiences and custom segments.

Among other campaigns, the best-performing creatives from extra ad groups created for A/B testing were used to performance max.

For the first 10 months of 2023;
• Average Cost Per Click across all campaign calculations: 1.13 TL
• Six-figure advertising spending (10 Months)
• 22 TL for 1 conversion cost
• 35 TL for 1 in-app transaction cost

Together with Google Ads, platforms such as Teads, Vidoomy, and others were utilized for outdoor advertising spaces like subways, ferries, and buses, significantly boosting brand awareness.

* "TL" represents Turkish Lira.

The furniture company sells furniture for rooms such as dining rooms, bedrooms, kitchens, and balconies.

They achieved a ROAS (Return on Ad Spend) of up to 1300% through Google Ads campaigns, including Search, Display Image, Responsive ads, and Performance Max campaigns.

A company that primarily sells garden furniture, including chairs, swings, umbrellas, loungers, and other home and garden furniture.

Achieved high engagement and brand awareness through Google Ads Search, Display, Video, and Performance Max campaigns.

Kaizen Brain Center is a company established with the aim of helping individuals suffering from traumatic brain injuries (TBI) and concussions who were not receiving proper medical care and were at risk of developing progressive neurological conditions such as Alzheimer's disease, chronic traumatic encephalopathy (CTE), post-traumatic stress disorder (PTSD), or Parkinson's disease.

This company requested people living in specific states in the United States to fill out forms on their website and call them. Through Google Ads Search Network, despite covering large states, we achieved excellent results with a cost-per-click as low as $1.

• Google:
  • Tag Manager
  • Analytics
  • Ads
  • Search Console (verification)
• TikTok:
  • Business + Advertisement account setup

All pixel codes were added to the website through Tag Manager.

In the past period, successful efforts were made to enhance brand awareness and reach potential customers through coordinated work with graphic designers in the agency, focusing on visual advertisements.

By attracting audiences in the video advertising network with high-quality visuals, and through optimization via conversions, the focus was on increasing WhatsApp and phone calls. This was achieved by targeting both general audiences and remarketing audiences in-market, bringing potential customers to the website.

In collaboration with their partner companies, a large-scale manufacturing firm seeking to purchase wholesale furniture internationally successfully reached potential buyers abroad through visual advertisements. This enabled them to connect with prospective clients in a timely manner and at cost-effective rates.

A retail furniture business operating in Izmir, Turkey, collaborated with its owner, Ilker Gödence, to strategically leverage search network advertising in certain regions of Izmir. Through previously established conversions, the business successfully reached potential buyers in those areas.

A company cognizant of the returns in the digital realm and understanding the significance of digital advertising frequently increased their monthly ad spend.

Leveraging high-quality rendered visuals in their advertisements, the creative aspect exhibited remarkable performance on its own.

Recognized in certain countries globally, the company strategically crafted worldwide branding ads in the search network.

While opening global ads is typically considered a risky strategy, the optimal search volume worldwide was maintained, and performance was consistently monitored. There is no wasteful advertising budget.

A company based in Şanlıurfa, Turkey, specializing in the sale of dinnerware, including products from prominent brands like Porland.

They aimed to attract customers from Şanlıurfa and surrounding areas to their stores.

To achieve this goal, we utilized the "local advertising" feature through Google My Business at that time.

Although a new advertising type has now been incorporated into the maximum performance strategy, this particular approach allowed them to successfully reach their local customer acquisition objectives.

We started advertising with the intention of selling our beautifully designed epoxy tables in the American market.

Due to the niche nature of the market for epoxy tables, we targeted specific audiences such as those actively searching for epoxy tables and those interested in epoxy tables.

Despite the high level of competition, which sometimes resulted in insufficient advertising budgets, we still managed to secure our share of the market.

A pastry company offering the most delicious Bosnian burek to its guests.

They reached out to us with the goal of attracting customers to their physical establishments.

They provide separate services not only for breakfast but also for lunch and dinner.

We divided their advertisements into three time slots: morning, noon, and evening, using different ad creatives for each.

We targeted the district they are located in, and people showed considerable interest.

We began advertising to introduce our elegant furniture to people, increase sales, and eventually enter the American market.

Initially, after utilizing display advertising networks, we shifted to using the search network specifically for the American market.

We reached audiences seeking stylish furniture wholesale from Turkey, contributing to the growth of sales.

We conducted advertising for Gabba Luxury Furniture, a company with an extensive production capacity that manufactures luxury furniture and sells it worldwide, aiming to enhance brand awareness and explore new markets.

Despite the high costs in the American market, we successfully managed to keep expenses low by meticulously selecting keywords.

As a result, the company reached its desired customers and expanded its reach.

To prevent the loss of existing customers and maintain brand recall, we exclusively continued with remarketing advertisements for the company. Despite not utilizing different advertising types, the results were quite favorable.

This company, producing youth bedroom furniture, faced close competition in the market.

While appearing with competitor names in one search network ad, we continued with branding in another.

Beyond these two search network ads, we also targeted users searching for youth bedroom-related terms with low click costs. Through conversions set up on the e-commerce site, we achieved successful sales. Simultaneously, brand awareness progressed to some extent through videos and visuals.